Why we love what we do
The clothing industry has a significant negative impact on the environment and is often mentioned among the worst environmental polluting industries in the world. Coloring of textiles is considered by some as the second largest water contaminator.
The clothing industry value chain is long and complex and the contamination of natural resources begin already in the cotton field. Cotton cultivation require large amounts of water (about 10,000 liters per kilogram of cotton), accounting for 18% of the global use of pesticides and 25% of the world’s consumed insecticides.
Alternative so-called synthetic fibers such as polyester and nylon are made from petroleum and are less water-intensive than cotton in manufacture, but instead require more resources in the extraction and manufacturing and give rise to extensive emissions. Many synthetic fibers require the use of environmentally harmful toxins in the production and are neither biodegradable, which imposes severe strains on the environment. As society consume increasingly larger volumes of clothes and overall living standards continue arising, the clothing industry is expected to account for 25% of the world’s greenhouse gases by 2050.
We believe in a sustainable future and that we as individuals can make an impact and improve the environment by making environmentally conscious decisions.
Zlideon is a Swedish invention that stands for sustainability, quality and innovation. The production takes place in the forests of Småland together with our foundry partner. We care about the environment and strive to constantly challenge ourselves and develop the production to ensure it is as resource efficient as possible, without compromising on quality.
The team working with Zlideon have long experience from the consumer goods industry and product development. Our CEO Eva Wilander has international experience from leading positions in “fast moving consumer goods”.
Innovation, entrepreneurship and ambitions for the future characterize the ownership group, which has a broad network among successful Swedish companies. The company’s largest owners and Board of Directors (Mikael Lövgren, Johan Edenström and Carl Palmstierna) are private investors with extensive experience in business development, professional board work and active ownership.